Welcome to my online income report! This post will share with you the ins and outs of how I make money blogging. Last month, I published my first ever income report and I got really positive feedback, so I decided to share another one.
It may seem strange to share something so personal with everyone and their mother to read, however, my goal with these posts is to be transparent about the realities of making money from blogging.
There are lots of posts out there that claim anyone can start a blog and earn an income. And although I believe many people can, it’s not typically a quick way to earn cash.
I started Crafty Coin in October 2015. During those first 3 months, I made just over $400, which I thought was great! In 2016, I made nearly $6,000 from my blog, which was even better. For 2017, I’m on track to double what I made last year.
It’s taken time for me to grow my blogging income, but it’s been a fun way to earn money! I’ve learned so much along the way and am excited to continue with it.
How I Made Money Online in August
Almost all of the money I make online is through this blog, Crafty Coin. However, I’ve now ventured into some Virtual Assistant work which I absolutely love! I include that income in this report because 1. it’s money I’ve made working online and 2. if it wasn’t for my own blog, I never would have gained the skills needed to work as a VA.
The numbers you see below reflect what I’ve actually been paid. This means that although I may have done more campaigns and projects this month, I won’t post that income until it’s been deposited into my bank account.
I’d also like to point out that because I work for myself, my blogging income doesn’t include taxes. So what I do is take out 20% from everything I earn and put it into a separate savings account (I love CapitalOne360!) that’s just for my freelance work taxes.
- Display Ads
- Mediavine: $290.01
- Sponsored Posts
- Affiliate & Referral Marketing
- Freelance Services
- Virtual Assistant: $259.61
Total Income: $1,132.60
- Bluehost: $0 (website hosting – paid in full once per year)
- Convertkit: $49.00 (email newsletter service)
- BoardBooster: $5.00 (Pinterest scheduling tool)
- Facebook Advertising: $10.00 (I used a spend $10, get $10 off promo code and promoted this post.)
- Supplies: $3.81 (I had to pick up a product for an upcoming sponsored post.)
- Coffee Shops: $8.72 (I sometimes just gotta get out of the house to get work done!)
Total Expenses: $76.53
Estimated Taxes: $226.52 (about 20%)
Total Net Profit: $829.55
In August, I posted four new blog posts. They were:
- How Being Frugal Accidentally Made Me an Environmentalist
- How I Made $784 Online in July 2017 – Income Report
- Whole Wheat Pita Pizzas – $1.18 per serving
- How Much Does It Cost to Move to NYC in Your 20s?
I also accomplished two of my August goals last month:
- Get dressed for work. CHECK! I found that this helped me get in the right mindset for blogging.
- Update 10 old pins on Pinterest. CHECK! I actually updated WAY more than 10 pins. FYI my favorite tool for making pretty long pins is Canva (it’s free!). My goal was to brand my pins so that they all look similar which will hopefully make them more recognizable. To see what I mean, check out my Crafty Coin Blog Posts board. You’ll see my newest pins at the top, but if you scroll down, you’ll find the older, less cohesive pins.
Another big win for August was getting accepted to FOUR sponsored posts (they will go live in September and October). These all came from me taking time to apply to different campaigns and to really thinking through my pitch ideas. Not only did I want to be approved for these campaigns, but I always really wanted to make sure that my pitches were a good fit for my blog and would be helpful to my readers (and not just about me making money).
The other two goals I set for August were not achieved. They were:
- Stick to a posting schedule. Although I did create a posting schedule, complete with 3 blog posts per week for 6 weeks, I only ended up writing 4 of those posts last month.
- Get two weeks ahead. This is a huge struggle for me. I usually write and publish my blog content in the same day. This is a habit I really want to break. I tend to be a procrastinator and my blog is no exception!
I also struggled this month with keeping up with my newsletter. My goal is to send it weekly, but I only sent it out three times last month. The reason this is important is because I want my readers to recognize my name when they see it in their inbox regularly. My hope is that consistency will help build trust among my readers and get them to come back to my blog often.
- Stick to a posting schedule. I’ve already created a simple editorial calendar in Google Calendar and want to fully complete it! (Repeated goal from August)
- Get two weeks ahead. I want to have two weeks of posts written ahead of time to help me stick to my schedule and reduce unnecessary procrastination stress. (Repeated goal from August)
- Join 3 quality Pinterest group boards. With nearly 70% of my blog traffic coming from Pinterest, this is the social media channel that I want to focus on the most. Although I’m already a part of many group boards, only about 3 truly bring me new readers. I want to find more boards with higher conversion rates.
- Create a free course. My goal with this is to better engage my readers. I’ve got a few ideas in my brain. I’m keeping them quiet for the moment, but will definitely share once this goal is realized!
Do You Want to Make Money Blogging?
There are a lot of people out there telling you it’s possible to make money blogging and here’s the truth: YOU CAN! However, the reality is that it’s not for everyone. You don’t have a boss setting deadlines for you and the only person holding you accountable to your blog is yourself.
But unless you start blogging, you’ll never know if you could make money from it. If you’re ready to give it a try, here’s my easy to follow tutorial on How to Start a Money Making Blog. If you have any questions or need help, email me!
P.S. For a list of my recommended blogging tools and resources, check out the end of last month’s blogging income report.
What questions do you have for me about my blogging journey or ways I make money from my blog?
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